Casino is a movie about gambling, but it’s also a movie about a way of life. Martin Scorsese’s film is a masterfully assembled evocation of the seedier side of Las Vegas (and beyond). It’s a period piece that imagines the ’70s as hellscape, and a lament for what was lost when the town was cleaned up to look like Disneyland.
Something about gambling inspires people to cheat, steal and otherwise manipulate their way into a winning hand. It’s no wonder casinos spend so much time, money and energy on security measures. Their elaborate surveillance systems feature cameras that are able to focus on any table, window or doorway from a room filled with banks of monitors. They’re designed to catch any suspicious patrons before they even know it.
It’s no surprise that people love to gamble at casinos, but they’re also looking for other amenities, services and experiences. And that’s why casino marketing needs to be focused on more than just the gaming floor. It’s important to consider the other areas of the property that attract guests and generate revenue, such as their luxurious hotel, event spaces, dining options and spa/health club facilities.
Optimizing content around your unique amenities, events and features on your website is essential. And focusing on attracting group business is another great way to generate new, profitable customer relationships. Use Cvent’s Competitive Market Ads to get top-of-mind exposure to event planners when they’re searching in similar markets or sister cities.